What do MRI scans, Super Bowl commercials, and retargeting ads all have in common? They are all part of a brain-science revolution taking place in the world of marketing, and it’s only beginning to reach the ears of marketing directors and CMOs.
In this talk, Vivid Labs CEO Dan Russell will share how the traditional marketing models of the last 100 years are being supercharged by cutting-edge brain science. Dan will share the simple (yet powerful) models that are now forming the foundations of modern marketing strategy. Discover:
- How to pull the five main buying triggers in customers’ brains
- Examples and case studies of super-innovative neuro-marketing campaigns that can be easily applied to business
- The most important element of old-school marketing that you should be looking at in a whole new light
